TWILASH Tutorial English

TWILASH Tutorial English


Unlike the permanent curlers, TWÍLASH is a tool that curls directly without the need of chemicals. Along with chemicals come side effects that are not insignificant as they may accelerate the loss of eyelashes. In addition to decreasing the amount of lashes, referenced as madarosis (madəˈrōsis), these chemicals weaken and break the lashes making them appear shorter and increase the risk of allergies and/or irritations. TWÍLASH not only produces a better eyelash appearance, it also eliminates the side effects.

The conventional eyelash curler is aggressive and misuse may involve loss of eyelashes and/or eyelid trauma. This conventional tool even though is referenced as a curler, bends and not curls the eyelash in an effort to replicate an increased curvature. Due to the continued use and clamp action, it breaks and weakens the lashes. The eyelashes are comprised of keratin scales, which provide elasticity and flexibility. Drastically changing the anatomy of the lashes disrupts their natural growth and weakens them. TWÍLASH increases the curvature along the entire eyelash without drastically changing the anatomy.

TWÍLASH is a tool that is easy to maintain, clean and sterilize because it does not have any mechanical or moving parts as the conventional eyelash curler. Good hygiene of tools associated with the eye is key to prevent irritations and infections.

Using makeup removers in combination with physical action, promote over time premature aging of the eyelids. The eyelid is composed of a thin layer of epidermis that has the biological function to protect the eye from external agents. This deteriorates when mascara is removed due to the rubbing and pulling action. The soft and thin skin experiences a lack of moisture that facilitates the premature appearance of wrinkles and expression fine lines. TWÍLASH is a tool that effectively removes mascara from the eyelashes without interacting with other sensitive parts of the eye.

Remover agents are used daily by the female audience to remove mascara due to their high efficiency for decomposing sticky make-up. Unfortunately, when in contact with the skin, these have the disadvantage of clogging the pores, which can lead to breakouts and irritations. TWÍLASH eliminates this concern because it removes mascara without interacting with the skin.

Conventional methods and tools used to remove the mascara are impractical and involve a lengthy process. Because it is a routine that takes place at the end of the day, where the user is relatively tired, a high percentage of women obviate this step and sleep without removing the mascara. They expose themselves to glandular obstructions, infections and irritations. In addition, sleeping with mascara creates a decrease in oxygen supply, which weakens lashes.

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